This position reports to the Owner. The Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the company's products/services. They work to increase brand awareness, attract potential customers, and retain existing ones. Aver Agency steers the company and employees towards excellence in marketing services and event marketing.
Job Description
1.Developing marketing strategies to promote the agency's consulting services.
2.Conducting market research to identify business opportunities and industry trends.
3.Managing digital marketing efforts to enhance online presence and engagement.
4.Crafting a strong brand identity and ensuring consistency across marketing materials.
5.Collaborating with the sales team to support sales efforts with marketing materials.
6.Analyzing campaign performance to guide future marketing decisions.
Requirements
1.Proficiency in digital marketing tools and platforms (e.g., SEO, social media, email marketing).
2.Strong analytical skills to interpret market data and campaign performance metrics.
3.Expertise in content creation and management for various marketing channels.
4.Ability to develop and implement strategic marketing plans aligned with business objectives.
5.Knowledge of customer relationship management (CRM) systems to support lead generation and customer engagement.
6.Competency in project management to oversee marketing campaigns from conception to execution.
