You will have solid understanding of media planning, buying and analytics across multiple media channels. This is a leadership role that requires a strategic thinker who is skilled at integrated campaign planning, execution, and team management. You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape.
Key Responsibilities:
- Lead the development, implementation, and management of integrated media strategies across multiple media channels, including but not limited to, digital, social, out of home and radio.
- Collaborate with the creative team, account managers and clients to identify target audiences and design media strategies that engage, inform, and motivate.
- Oversee and manage media strategy, planning, buying and execution for all client accounts.
- Utilize various analytics tools to monitor, measure and optimize campaign performance.
- Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
- Develop and maintain strong relationships with media suppliers and negotiate contracts to ensure the most effective media buy.
- Stay updated with the latest trends, innovations, and technologies in the media industry to provide cutting-edge solutions for our clients.
- Manage, mentor, and develop a team of media planners and executives.
- Prepare and present performance report to senior management and clients.
- Be focused on results that matter to the client in full funnel campaigns including awareness, consideration, lead generation and acquisition, which is a focus for the business.
- Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/ discrepancies.
- Ensure media deliverables are met on time and within budget and align with clients’ objectives.
- Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences.
- Work with media planners and buyers to ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolve unbilled cases with Finance).
