Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us.
Opportunities & Exposure
Activation Calendar & Trade Plan
Oversee the animation calendar to ensure it is fully updated
Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market
Animation Planning & Preparation
Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events)
Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region
Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets
Visual Merchandising
Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets
Assist the Marketing team in developing VM display tools adapted to APAC markets
Competition Research & Analysis
Prepare monthly newsletter detailing key competitor offline and online animations
Monthly monitoring of competitor product positioning in key markets
Mystery shopping to monitor competition best practices and key launches
Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required)
Translations
Support the Marketing team in Chinese English translation of contents from Local Markets, and English Chinese translation of regional trade tool content
Regional Team support
Support the Regional team for any ad hoc request
Support the team in the financial processing of quotations, invoices and updating of budget expenses
