- Strategise and create multi-channel marketing plans to deliver on lead generation campaigns for various client accounts.
- Brief, project manage, and oversee the quality of work from a team of performance specialists
- Forecast budget.
- Drive more sophistication in source attribution and performance measurement.
- Understand our target audiences’ behaviours, as well as analyse and segment our existing base, to improve new user acquisition and cross-sell.
- Continually find ways to optimise campaigns and maximise margins.
- Build long-term strategies for user acquisition while managing short-term fulfilment.
- Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.
- Responsible for timely billing of clients.
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