We are looking for a dynamic individual to join our team managing Meinhardt Group’s brand and reputation. The team is responsible for conceiving, developing and implementing strategies to position Meinhardt Group as a global consultancy powerhouse delivering global design, engineering, project and construction management services and solutions.
Meinhardt is one of the world’s few multi-disciplinary and truly integrated engineering, infrastructure and project management consulting firms. Since 1955, the firm has led the way in delivering innovative and highly cost-effective designs that always consider our clients’ commercial objectives and global environmental concerns. Owned and headquartered in Singapore, Meinhardt employs over 5,000 staff in more than 55 offices worldwide and have worked on some of the largest and most complex building and infrastructure projects globally. Annually, the Group undertakes projects worth an estimated US$25 billion and ranks among the largest independent engineering firms globally by revenue. We aspire to be the world’s preferred infrastructure and urban solutions partner.
Role and Responsibilities:
- Support the Group Marketing, Communications and Branding Team in driving strategic marketing and communications planning and execution, coordinating marketing and communications approaches for consistency and impact, and ensuring quality outcomes.
- Develop themed narratives for coherent branding and messaging across the Group.
- Ensure that all internal and external communications, multi-media assets, presentations and corporate collaterals align with the core narratives and business objectives.
- Drive creative content strategy, stakeholder engagement and community outreach through a range of platforms including but not limited to marketing and brand sponsorships and partnerships; awards; speaking engagements, industry associations and events.
- Provide marketing, communications and branding counsel and support to business leaders for their stakeholder engagements, both internal and external.
- Collaborate actively with all entities and subsidiaries across geographies for greater impact.
- Keep pace with the media landscape and trends to anticipate and maximise media engagement opportunities.
- Leverage data and extract insights to build and manage our social media community, increase digital engagement through compelling content and drive interest in the Group as a global consulting powerhouse; Keep our tone of voice, personality and visual identity fresh and engaging.
- Develop and drive the overall digital marketing and communications strategy.
- Implement marketing, communications and branding activities across a range of digital channels (including website, social media, EDM).
- Plan, implement and track digital marketing campaigns.
- Community management for the group’s social media properties, currently Linkedin, Facebook and YouTube.
- Track our digital outcomes via a monthly digital scorecard and conduct regular reporting of ongoing campaigns; Monitor, analyse and report online traffic and social media engagement.
- Manage video and podcast production, as part of the group’s efforts to increase the use of visual and digital storytelling.
- Work with a digital marketing solutions provider to:
- Create, adapt, improve and optimise the group’s website via SEO.
- Conduct research and analysis on industry trends, client needs and competitors.
- Support the planning and execution and manage the audio-visual requirements of corporate and CSR events and activities.
- Produce and manage the Meinhardt e-newsletter for clients, partners and prospects.
- Review and assess the effectiveness of the Group’s marketing, communications and branding tactics and regularly find ways to improve our efforts.
- Explore unconventional vehicles for brand-building outside more familiar tactics.
- Assume all assigned duties.
Requirements:
- Eight or more years of marketing, corporate communications, public affairs or journalism experience in high profile industries.
- Prior three to five years’ experience managing digital channels.
- Bachelor’s degree.
- Experience in leading teams and collaborating with colleagues across diverse business units and borders.
- Aptitude for building strong partnerships and influencing stakeholders in order to meet the Group’s objectives.
- Solid understanding of the media landscape and a proven track record in media management and public affairs.
- Strong thinking skills, with the ability to distil pertinent issues, identify challenges and develop appropriate responses.
- Good grasp of the full range of marketing and communications tactics available in the digital world.
- Understanding of web analytics and tracking and search engine optimisation.
- Familiarity with web content management systems such as WordPress.
- Knowledge of tools for website management.
- Experience in online listening and social media community management.
- Excellent written communication and strong verbal and presentation skills in English.
- Ability to work independently and at the same time, effectively across teams.
* We regret that only shortlisted applicants will be notified.
