JOB PURPOSE:
Responsible for managing the whole spectrum of the branding and marketing functions as well to work in close liaison with the CEO to develop branding and marketing strategies that support the Board’s overall strategic aims and objectives.
JOB RESPONSIBILITIES:
· Assist in new store opening / closure of restaurant and liaise with contractor and vendors
· To handle all lease negotiations, renewals and administration
· Planning and coordinating the monthly promotion for each brand
· Working closely with the team to create designs of restaurant, menus and promotions
· Working closely with the R & D team on new product development ideas
· Working closely with operation team and outlet for promotion
· Reviews periodically, ie monthly, yearly sales/product mix, expenditure and profitability and develop effective solutions or recommendations to management.
· Understand market and customer and constantly monitor the effectiveness of the company as well as the competitors’ promotional activities and to recommend appropriate remedial actions for improvements.
· Reviews of the marketing plan of the company vis-à-vis the market/consumer/competitor/product, in line with any changes and development taking place and recommend to the Management appropriate changes to improve products and sales.
· Liaise and follow up with the contractor & landlord about the renovation work to ensure complete within the timeline. Quotation, invoice, work schedule, site inspection, shop opening equipment
REQUIREMENTS:
Diploma with specialization in Branding and Marketing with at least 1 year of relevant working experience.
Proficient with MS Office, Power Point
Ability to work independently and coordinate well across all the levels
Being able to be proactive and self-motivated.
Need to travel within different outlets frequently
Good communication skill, interpersonal skills
