Roles Responsibilities:
- Brand Ambassador Management: Oversee a team of brand ambassadors representing over 80 brands, including recruitment, training, and performance management to ensure brand representation aligns with company standards and objectives.
- Negotiation with Brand Ambassadors: Collaborate with brand ambassadors to negotiate discount terms, promotional offers, and sales incentives that drive brand visibility, increase sales, and enhance customer engagement.
- Sales Strategy Development: Develop and implement sales strategies for each brand, considering market trends, customer preferences, and competitor activities to maximize sales performance and achieve revenue targets.
- Relationship Building: Cultivate and maintain strong relationships with brand ambassadors, brands, and other stakeholders to foster collaboration, resolve issues, and drive mutual success.
- Merchandising Planning: Plan and execute merchandising initiatives, including product assortments, displays, and promotions, to optimize visibility, accessibility, and appeal of branded products in retail stores and online channels.
- Performance Analysis: Analyze sales data, customer feedback, and market trends to evaluate brand performance, identify opportunities for improvement, and develop actionable insights to drive business growth.
- Budget Management: Manage budgets allocated for brand merchandising activities, including brand ambassador commissions, marketing materials, and promotional expenses, to ensure cost-effective utilization of resources and alignment with financial goals.
- Cross-functional Collaboration: Collaborate with cross-functional teams, including marketing, sales, operations, and product development, to align brand merchandising initiatives with overall business objectives and ensure seamless execution.
- Compliance and Quality Assurance: Ensure compliance with brand standards, contractual agreements, and legal requirements in all merchandising activities, and conduct regular quality checks to maintain brand integrity and reputation.
- Reporting and Communication: Prepare regular reports and presentations on brand performance, merchandising activities, and key initiatives, and communicate updates, insights, and recommendations to internal and external stakeholders as needed.
Job Requirements:
- Bachelor's degree in Marketing, Business Administration, Retail Management, or a related field.
- Minimum of 5 years of experience in brand management, merchandising, or related roles, preferably in the retail industry.
- Proven track record of successfully managing brand ambassadors and negotiating with brand partners to drive sales and enhance brand visibility.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders, including brand ambassadors, brands, and cross-functional teams.
- Analytical skills with proficiency in analyzing sales data, market trends, and customer feedback to inform merchandising decisions and drive continuous improvement.
- Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously in a fast-paced environment.
