Responsibilities
- Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and crafting narratives that play a pivotal role in driving brand awareness and business growth.
- Work with cross-functional teams and external partners to translate the brand positioning into immersive, sensory experiences that create value for our customers and increase brand affinity.
- Collaborate with cross-functional teams, external partners, stakeholders and vendors to execute brand experiences and activations.
- Research and analyse emerging market trends – translate them into actionable insights and seek out new growth opportunities.
- Translate commercial ideas and concepts into impactful and persuasive business presentations with compelling storytelling content, with the objective of forging new partnerships and enhancing stakeholder engagement.
Requirements
- Minimum 5 years of working experience in brand management, brand development, customer journey mapping, or marketing communications.
- Strong project management and organizational skills.
- Excellent written communication skills, able to write/edit both short- and long-form content in a variety of styles.
- Ability to multitask and prioritize projects effectively in a fast-paced and fluid environment, with an eye for detail.
- Team player with strong interpersonal skills.
- Creative and analytical thinker with the ability to develop on-brand experiences and activations.
- Proven track record of managing end-to-end projects, from ideation through to execution.
- Bachelor's Degree in Marketing, Business Administration, or a related field would be a plus.
- Knowledge in working with Adobe Creative Suites would be a plus.
