Job Description:
- Taking charge of the branding of all restaurants under the Company;
- Plan marketing communication strategies to meet our highest priorities and liaise with all members of the team to ensure effective and efficient delivery;
- Manage the corporate website, search engine marketing and search engine optimization programs;
- Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions;
- Develop and implement effective demand generation activities from conception to implementation;
- Responsible for Database Management;
- Assist in the formulation and implementation of marketing activities in line with the overall marketing strategy;
- Prepare promotional and marketing briefs for outlet staff;
- Manage the production of marketing communications and promotional materials in line with brand guidelines;
- Analyse the results of all marketing activity and present findings and recommendations;
- Assist in the coordination and implementation of the advertising strategy; and
- Perform miscellaneous job-related duties as assigned.
