RESPONSIBILITIES
E-Commerce Strategy Development:
· Devise and execute a comprehensive e-commerce strategy aligned with the Company's overall business objectives.
· Identify and implement innovative approaches to drive online sales growth.
Customer Experience Optimization:
· Implement strategies to enhance the overall online shopping experience for customers (PDP Optimisation, New Product Upload).
· Identify and address pain points in the customer journey, ensuring seamless navigation and conversion.
· Periodically update storefront designs.
· Oversee and maintain a high quality of products shipped and ensure customers’ requests are being answered and met
Promotions and Campaign Management:
· Plan and execute online promotions and campaigns using e-commerce tools to drive customer acquisition and retention.
· Collaborate with operations to align promotions with other retailers in-store activities.
Market and Competitor Analysis:
· Conduct periodic analysis of market trends, competitor activities, and consumer behavior in the retail e-commerce space.
· Utilize insights to propose strategies that keep the company at the forefront of industry trends.
· Performance tracking through product reviews, UTM links
Collaboration with Third-Party Platforms:
· Manage relationships with third-party e-commerce platforms and marketplaces.
· Explore opportunities for strategic partnerships and collaborations to expand the brand's online presence.
Other Responsibilities:
· Well-versed in product knowledge to promote during offsite events
REQUIREMENTS
- Minimum Diploma in Marketing/Retail/Business or related disciplines
- Preferably with relevant eCommerce experience (Magento) or familiar with marketplaces (Shopee, Lazada, Amazon).
- Passion for retail, especially e-commerce with a keen interest in UX/UI
- Interest in the baby product industry
- Advocate on behalf of the customer and have a customer-centric approach to the above responsibilities.
- Good command of English; both written and spoken
- Self-motivated and results-oriented
- Organised and meticulous
- Unafraid to speak up and be curious
- Well versed in Microsoft Office
- Basic knowledge of Adobe CS (Photoshop, illustrator) is an advantage
- Must have strong strategic capabilities as well as ability to be hands-on and detail-oriented to manage tactical execution.
