Summary
The International Expansion Manager is a strategic leader responsible for spearheading the company's entry into new international markets. This role demands deep research into potential markets, the ability to navigate cultural differences, and the development of strong partnerships across borders to ensure successful expansion.
Responsibilities
- Global Market Analysis: Conduct comprehensive research on potential new international markets. Evaluate market size, competitive landscape, regulatory requirements, cultural nuances, and logistical considerations.
- Strategic Expansion Planning: Develop detailed market entry strategies for targeted countries or regions. Outline timelines, resource allocation, and key milestones for successful launches in new markets.
- International Lead Generation: Proactively identify and qualify potential leads, distributors, and strategic partners in international markets. Attend international trade shows, utilize online networks, or collaborate with local market experts.
- Cross-Cultural Relationship Building: Build and foster productive business relationships with key decision-makers in international markets, demonstrating cultural sensitivity and adaptability.
- Sales Team Support: Collaborate with the sales team to provide international market expertise, sales collateral tailored to specific markets, and training to ensure a seamless transition into new territories.
- Localization Planning: Work with product development and marketing teams to strategize product/service localization when necessary (translations, cultural adaptations, regulatory compliance)
- Performance Tracking: Monitor key performance indicators (KPIs) related to international expansion initiatives, including lead generation, conversion rates, market penetration, and revenue growth in new markets. Regularly provide reports and insights.
Qualifications
- 5+ years of proven experience in market development, international business development, or a closely related role.
- Track record of successfully bringing a company or its products/services into new international markets.
- Strong analytical and strategic thinking skills with a global mindset.
- Excellent communication, interpersonal, and negotiation skills across diverse cultures.
- Proactive, resourceful, and adaptable to dynamic international business environments.
- Fluency in additional languages relevant to target market of Brazil (highly desired) - Portuguese. If not fluent, must be willing to learn.
- Experience living and/or working abroad.
