The Senior Manager for Social Media Strategy is the driving force behind our digital presence. This individual is tasked with developing and executing a comprehensive social media strategy across various platforms, including TikTok, LinkedIn, Instagram, and Facebook. Key responsibilities include crafting innovative content, fostering engagement, analysing metrics, and driving growth.
Key Responsibilities:
Strategy Development
- Develop and implement a comprehensive social media strategy to drive brand awareness, engagement, and growth.
- Identify and capitalise on emerging trends and opportunities in the digital landscape.
- Craft innovative content strategies tailored to each platform, ensuring alignment with business objectives.
Content Creation and Management
- Create engaging and impactful content across social media platforms, including visuals, videos, and written copy.
- Maintain brand consistency and voice across all social media channels.
- Manage and curate content calendars, ensuring timely and relevant postings.
Engagement and Community Building
- Foster meaningful connections with our audience through active engagement and interaction.
- Cultivate a sense of community and brand loyalty among followers.
- Monitor and respond to audience feedback, comments, and inquiries in a timely and professional manner.
Analytics and Reporting
- Track and analyse key social media metrics to measure performance and effectiveness of strategies.
- Generate regular reports and insights to inform decision-making and strategy refinement.
Innovation and Adaptation
- Stay abreast of industry trends, platform updates, and best practices in social media marketing.
- Continuously innovate and experiment with new content formats and engagement tactics.
Qualifications and Abilities:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven track record of at least 3 years in social media management, with a focus on strategy development and execution.
- Strong understanding of social media platforms, algorithms, and trends.
- Exceptional creativity and strategic thinking skills.
- Proficiency in content creation tools, analytics platforms, and social media management software.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple priorities effectively.
- Results-driven mindset with a passion for driving growth and engagement through social media.
