The Customer Segment Marketing Manager is responsible for identifying and targeting specific customer segments, developing strategies to engage and retain these segments, and maximizing revenue and profitability through targeted marketing campaigns. This role requires a strong understanding of consumer behavior, market trends, and data analysis to effectively reach and resonate with target audiences. The ideal candidate will have proven experience in customer segmentation, marketing strategy development, and campaign execution.
Location: Deport Road
Contract Duration: 2 years
Salary up to $7,600
Responsibilities:
- Develop and execute marketing strategies to target specific customer segments, including defining target segments, identifying key insights and trends, and creating targeted messaging and campaigns
- Collaborate with cross-functional teams, including product, sales, and marketing, to ensure alignment on customer segment priorities and goals
- Develop and manage customer segment marketing plans, including budgeting, forecasting, and tracking performance metrics
- Responsible for design, development and execution of go-to-market (GTM) marketing plans for specific industry verticals (e.g., Public Sector, Financial Services, Manufacturing, Communications, Media and Entertainment) or customer segments (e.g., enterprise, SMB, consumer, U.S. Hispanic and other multicultural markets).
- Key activities include assessment of customer insights and identification of target segments for company products, services or solutions offerings through close partnership with the sales force, relevant partners and customers.
- Identify and assist in the establishment of third-party relationships designed to provide offerings throughout products, services and solutions lifecycle to a specific segment or industry.
- Works on complex problems/projects where analysis of situations or data requires an in-depth evaluation of multiple factors.
- Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.
- Applies advanced subject matter knowledge to complex business issues and is regarded as a subject matter expert
Requirements:
- At least a Bachelor's degree in Marketing, Business, or related field
- 7 years years of marketing Industry, sales and/or channel experience
- Strong analytical and strategic thinking skills
- Excellent communication and collaboration skills
- Experience with marketing automation and analytics tools
Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile.
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