Key Overall Responsibilities:
- Develop and execute an all-rounded effective annual marketing plan and budget according to the business goals and objectives – for in-store retail business, e-commerce, and restaurant/café/bistro. Key objectives such as customer acquisition and retention, increase in average spend of customers, development of brand awareness, and increasing brand equity, must be included.
- Stay up-to-date with industry trends and best practices, and conduct market research and analysis to identify opportunities that may be aligned with the development of our brands, and apply them to our marketing efforts.
- Strategize and execute partnerships, events/workshops to increase customer engagement. These should be tailored to the business needs and brand image.
- Work together with the design and editorial team to conceptualize and implement compelling marketing visuals and communication tools – including advertising materials, menus, in-store visuals, digital communications such as EDMs and social media assets, etc.
- Collaborate with internal teams and stakeholders, including operations and finance, to ensure that all marketing initiatives align with overall business objectives.
- Manage and monitor budgets, ensuring that all marketing initiatives are cost-effective and within budget constraints.
- Develop and maintain relationships with KOLs, media partners, vendors, and agencies
- Regularly monitor and report on the effectiveness of marketing initiatives and outreach, using relevant data to inform future strategies and tactics.
- Engage in regular market intelligence gathering & conduct annual competitor analysis.
- Manage and maintain an effective working routine and structure with the marketing team – provide guidance, support, and feedback as needed to direct reports; provide regular updates with direct manager and stakeholders.
Qualifications:
- ITE in any related field
- Minimum of 1 year of experience in F&B industry
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and strategic thinking skills with commercial-driven objectives
- Ability to work independently, and also be a team player
- Experience managing budgets and measuring KPI
- Experience with graphic design and content creation is a plus
The salary for this position will be competitive and commensurate with experience. Only shortlisted candidates will be notified for interview.
