ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. We pioneered and continue to lead the industry in proactive threat detection. ESET NOD32® Antivirus, our flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product that builds out the ESET product line to include ESET Smart Security.
Sold in more than 202 countries and territories, ESET has global headquarters in Bratislava, Slovakia, with distribution headquarters for the Americas located in San Diego, California.
The APAC region has its base in Singapore and regional offices in Tokyo, Sydney, the SAARC region and is represented by an extensive global partner network.
General Position Overview
At ESET, the Product Marketing Specialist for APAC serves as an expert in developing go-to-market strategy and orchestrating product launches for ESET business (SMBs, Enterprise, Government) and consumer solutions/services. This role involves comprehensive research to craft compelling value propositions, identify market segments, and analyse competitors to ensure ESET is the preferred cybersecurity solutions provider. With a keen ability to translate technical jargon into impactful marketing messages, the Product Marketing Specialist must enable the sales and marketing teams to effectively engage ESET's customers and prospects. Furthermore, this talent must deliver essential product marketing content, sales enablement materials, and provide guidance to optimize marketing and sales efforts.
What you will do:
- Serve as the product owner for all B2B and B2C product launches, responsible for setting, communicating, and implementing GTM strategy and product marketing strategy.
- Develop effective product value proposition and messages to B2B and B2C users including identifying market and client segmentation, buyer’s personas and needs/pain points.
- Conduct research on ESET business, competitor offerings and competitive landscape to differentiate ESET solutions to ensure ESET is the preferred cybersecurity solutions provider.
- Research, write and produce product marketing collaterals to support sales efforts, including pitch decks/presentations, sales scripts, product brochures, whitepapers, email content, website content, videos, battlecards and other sales enablement materials. Must have the ability to translate technical jargons into impactful marketing messages to effectively engage ESET customers and prospect.
- Proactively identify issues, areas of enhancements on product messaging to value-add marketing efforts.
- Plan and conduct product positioning and product marketing training for relevant stakeholders.
- Support the marketing team at large when in developing marketing messaging for marketing assets, such as EDM, website content, articles, webinar content/presentations etc.
- Develop product/strategic decks for product planning and major presentations /event.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and is subject to change.
Requirements
- A minimum of 4-6 years of related experience in product marketing with strong background in B2B
- Good knowledge and understanding of B2B IT buyers and consumer behaviour trends, and able to generate new engagement ideas
- Strong project management skills, ability to multitask and work in a fast-paced environment
- Well-versed in specialized marketing concepts, principles and tactics
- Strong analytic skills and able to proficiently use analytic software, such as Qlik Sense and Microsoft Excel
- Solid digital skills: including MS Office, marketing software (Adobe Creative Suite & CRM)
- Knowledge of marketing budget management
