Market Studies & Analysis
- Monitor and analyze *residential sales performance of competitor projects with reporting as follows:
- New launchresidential sales performance and Agent’s Commission
- Creative sales package(s) introduced by Developer(s)
- ABSD remission timelines of competitor projects
- Government land sales provisional tender closing results
*Extension of coverage to Commercial and Industrial market segments
Product Development and Feasibility Studies
- Spearhead initial product positioning of the development to direct projects and consultants to develop a product that is aligned with market demand and trends
- Provide market feedback to the Management regarding competitive offerings, customer needs, demands and work closely with Development Projects team to generate product development ideas for upcoming/new Far East Organization product launches
- Product development driven by data analysis of competitor projects such as product provisions, fittings, and market trends (i.e. Bedroom type, size, unit layout)
- Provide proposals on intended unit mix, sizes and detailed review of layouts guided by salability and market benchmarks
- Analysis of competitors’ pricings and provide proposal on selling price of intended product conceived
- Far East Organization Vacant Land bank review (work closely with Finance and Development Projects to identify potential sites for redevelopment for sales launch)
- Provide support to Directors to evaluate new development/ redevelopment opportunities in Government Land Tenders and private enbloc market
Sales Development
- Develop tool kits (Unique product attributes or information, property market information) to equip Sales team with the relevant information to conduct all sales-related functions at showflats/ sales galleries which include attending to sales enquires of prospective buyers diligently, telemarketing and converting them to sales transactions
- Equip sales team with Market updates and competitor sales launch activities
- Conduct monthly market review and performance benchmark
- Develop tool kit for new/upcoming launch products for sales team, joint marketing agencies and agents to use for sales-related function
- Application of insights gathered to supplement Sales team product pitches
- Ensure all statutory requirements are adhered to in carrying out the responsibilities
The scope of duties and responsibilities may be enlarged or reduced at the Management’s discretion, depending on the Management’s assessment of your performance.
Job Requirements
- Diploma or Degree in Real Estate, Marketing, Business Administration, Data Analytics, or equivalent
- Minimally 2 years of relevant research/ analyst experience
- Resourceful with good communication and presentation skills
- Analytical and able to draw insights from data for improving sales/ product development strategies and solutions
- A good understanding of the challenges facing the local property market will be an added advantage
