Digital Marketing
• Develop and implement innovative digital marketing strategies to increase brand visibility, engagement, and lead generation.
● Create, curate, and manage engaging content for social media platforms, including but not limited to Facebook, Instagram and TikTok.
● Craft captivating written, visual, and multimedia content that resonates with the target audience and aligns with the brand's tone and messaging.
● Collaborate with the design team to develop visually appealing graphics, images, videos, and infographics for use across various digital channels.
● Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of digital campaigns and recommend optimizations for better results.
● Stay up-to-date with the latest digital marketing trends, tools, and technologies, and propose innovative ideas to enhance our online presence.
● Engage with followers, respond to comments, messages, and inquiries, and foster a sense of community around the brand on social media platforms.
● Assist in the planning and execution of online events, webinars, and other digital initiatives to promote the brand and drive engagement.
● Collaborate with cross-functional teams, including marketing, sales, and customer support, to ensure consistent branding and messaging across all digital touchpoints.
● Utilize SEO techniques to optimize content for search engines and improve organic visibility.
● Monitor social media trends, competitors, and industry developments to identify opportunities for differentiation and growth.
● Prepare regular reports showcasing key performance metrics and insights, and use data to inform future strategies.
