Responsibilities:
1.Social media and community management
● Develop and execute social media strategies to engage the Korean users, including but not limited to Kakao, Naver, Twitter, Instagram, Youtube, Tiktok.
● Create and curate compelling content for various social media platforms.
2.Brand Reputation Management:
● Monitor and manage the brand's online presence in the Korean market.
● Respond to customer feedback, inquiries, and complaints in a timely and professional manner.
3. Localization, Translation, and Proofreading:
● Adapt global marketing campaigns and materials for the Korean market, considering cultural nuances and preferences.
● Translate marketing materials and other documents from English/Chinese to Korean, ensuring accurate and culturally appropriate translations.
● Proofread and edit Korean content to maintain high-quality standards.
4.Korean Market Business Development:
● Identify opportunities for partnership expansion with local ads channels, aiming to expand our promotion channels.
● Develop creative collaborations and sponsored content initiatives with bloggers and influencers, aligning with our brand values and target audience.
5.Press Release and Sponsored Article Management:
● Coordinate the creation and distribution of press releases and sponsored articles in the Korean market.
● Collaborate with PR agencies and media partners to maximise exposure and brand awareness.
Requirements:
- Bachelor's degree or higher in Marketing / Corporate Communications or relevant disciplines.
- Minimum of 2 years’ experience in Korean marketing, preferably in the cryptocurrency or FX industry.
- Native-level fluency in Korean and proficiency in English and/or Chinese, with excellent written and verbal communication skills. liaise with Korean stakeholders
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong understanding of the Korean crypto market, culture and consumer behaviour.
- Close working relationship with Hong Kong branding team.
- Immediate available is highly preferred.
