Market Competitiveness
- Assesses market competition by comparing the product division’s product to competitors' products.
- Work with the training unit, sales teams in pre-sales and connect with customers to evaluate product performance to develop product sales strategies.
- Review existing product/packaging and recommend marketing communication messaging to defend/increase market share.
- Support the development of strategic sales proposals based on evaluating business opportunities.
New Product Creation and Product Management
- Analyse market demand and supply forces, and manage resources and time schedules for new product launches.
- Determine new product pricing by utilising market research data (if available) and competitor’s pricing versus development cost, cost of sales and corporate overhead cost to achieve targeted gross margins.
- Introduce and market new products by developing integrated product rollout plans with training unit, sales, marketing and shared services teams.
- Keep abreast of global industry trends and education technology to identify new opportunities.
- Work with the Training Manager to address customers' requirements, and develop product solutions to support sales and client needs
- Engage and align with Marketing and Sales to position the value proposition accurately.
Strategic Partnership Management
- Manage key partnerships to fulfil/exceed performance commitment.
- Develop regular communication channels with key partners, NTUC SEs and LM to build trust and confidence.
- Source and recruit new best-in-class partnerships to increase the product family or product division value proposition to customers.
Alignment with Government & Regulatory Requirement
- Monitor and evaluate the impact of government initiatives and regulatory changes on product strategies.
- Leverage government initiatives and regulatory changes to optimize product offerings and capture new market segments or improve existing market share.
Business Performance Reporting
- Analyse actual product sales data and provide short-term and mid-term product sales forecasts for management.
- Review product sales performance, recommend strategies and develop action plans to sustain or improve performance.
- Contributes ideas and provides support to organisational-level initiatives.
- Promote and support the organisation’s service, productivity and innovation culture.
- Maintain professional and technical knowledge by participating in relevant conferences, reviewing professional publications and establishing personal networks.
Requirements
- Degree or the equivalent in Business Management, Human Resource Management, or other relevant disciplines with at least 8 years of working experience.
- Candidates with experience in HR/Learning and Development preferred.
- Candidates with experience in developing Leadership programs/ courses will be an added advantage.
- Candidates with Product Management experience in the training & education sector will be an added advantage.
- Possess ACTA/ ACLP/ DACE Qualification is an added advantage
- Experience in using social media/cloud-based applications and MS Office Application (Words, Excel & Powerpoint)
