Currently seeking a highly motivated and experienced individual to take up a position as a Product Manager.
This position will be responsible for the marketing function and marketing strategy for Singapore. To plan, monitor, implement and evaluate all marketing initiatives.
Responsibilities:
- Analyze brand positioning and category insights to develop and implement effective marketing strategies aligned with Global Brand Strategies.
- Collaborate with Business Manager to prepare and align Annual Strategic Plan for targeted brand and category performance.
- Conduct regular reviews using internal and external data sources to provide recommendations for business marketing strategy enhancements.
- Track A&P spending in coordination with Business Manager, Finance, and Zone marketing to allocate ATL and BTL funds effectively and evaluate return on investments.
- Prepare management reports to monitor Brand Health, Category performance, market share, pricing, and competitor information.
- Support Zone Marketing in executing global research, campaigns, NPD launches, trade programs, and events at the country level.
- Coordinate with internal stakeholders and external agencies on ATL, BTL activities, and assigned projects.
- Drive new product development in alignment with zone and global NPD direction at the country level.
- Manage product management responsibilities and collaborate with regional product teams on related issues and processes.
- Conduct brand and product training sessions internally and externally to ensure accurate marketing communication and trade execution excellence.
- Manage consumer enquiries and feedback effectively.
Requirements:
- Bachelor’s degree in Business, Marketing or related fields
- Minimum 6 years of experience in FMCG industry
- Independent team player, able to perform and succeed in a challenging yet fast- paced environment
- Strong project and time management skills with experience in managing creative, advertising and media agencies
- Knowledge in SAP added advantage
