Since the 1930s, the way we commute, socialize and even how we make payments have changed, and yet our fundamental approach to the healthcare system hasn’t.
At Ordinary Folk, we’re reimagining the building blocks of healthcare, through Noah and Zoey. Noah allows men to receive remote diagnosis and treatment across varying areas of care. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services.
We are seeking a customer-centric CRM Specialist to lead our customer retention efforts. The ideal candidate will be deeply committed to understanding our customers' needs, preferences, and behaviors. You will design and implement strategies that enhance the customer experience, foster loyalty, and maximize customer lifetime value.
What you'll be doing:
- Develop and execute customer-first CRM strategies that prioritize customer satisfaction and retention.
- Create and manage personalized lifecycle marketing campaigns to engage customers at every stage of their journey.
- Analyze customer data to identify opportunities for personalized upselling and cross-selling, and develop tailored campaigns to address these opportunities.
- Innovate and test customer-friendly pricing mechanisms to drive value for both customers and the company.
- Segment our customer base to deliver highly targeted and relevant marketing efforts that resonate with individual customer needs.
- Continuously monitor customer feedback and behavior to identify pain points and areas for improvement in the customer experience.
- Collaborate closely with marketing, sales, and product development teams to ensure a seamless and cohesive approach to customer retention.
- Utilize CRM tools and software to track, analyze, and report on key metrics related to customer satisfaction and retention.
- Stay informed about industry trends and best practices in CRM to ensure we are always putting our customers first.
About you:
- Proven experience as a CRM Specialist or in a similar role with a strong focus on customer-centric strategies.
- Deep understanding of lifecycle marketing, customer segmentation, and retention techniques.
- Proficiency with CRM tools and software (e.g., Salesforce, HubSpot, or similar platforms).
- Analytical mindset with the ability to interpret customer data and make informed decisions.
- Excellent communication and interpersonal skills with a customer-first attitude.
- Creative thinker with a passion for enhancing the customer experience.
- Ability to work independently and collaboratively in a fast-paced environment.
Why join Ordinary Folk?
Our mission is to revolutionize the way people access medical treatment. We’ve built brands tailored to the differing needs of people across diverse Asian cities, and delivered healthcare solutions the modern way — online and to your doorstep. Working with medical professionals in each country, who are armed with decades of expertise in their specialized fields, allows us to tailor treatment plans that work for the broad range of individual needs for their local populations.
Looking for the highlights?
- We’re one of the fastest-growing healthcare companies in Asia.
- You’ll be working alongside team members who’ve joined us from companies like Uber, BBH, Grab, Unilever, Ogilvy and IDEO.
- Join a team of 30 on the ground floor of an exciting start-up ready to blast off.
- Employee equity scheme giving you a share in the company and the work we do.
- A development allowance so you can upskill yourself and your career.
What is working at Ordinary Folk like?
We’re not your stereotypical healthcare company. We’re a bunch of creatives, entrepreneurs and tech-driven individuals from a wide range of cultural backgrounds – all with a focus on delivering better health to people.
Our team is based around Asia and as long as you’re between GMT+7 and GMT+11, you can work wherever you want. We also hate overbearing managers – at Ordinary Folk, the best ideas, not the manager’s ideas, win.
Life moves pretty fast around here because speed and execution matter more than anything else. But we believe that the A+ players at Ordinary Folk need and deserve the freedom to contribute their best to the company so they can help keep our trajectory on the up.
