The Senior Director of Internal and Executive Communication, Asia Pacific, drives the direction and development of the internal communication strategy and plan for the region with the primary goal of energising Visa’s culture through an invigorated and modernised approach that gets people excited and generates enthusiasm about Visa’s business strategy, purpose, and culture. The role serves as the principal internal communication advisor to Asia Pacific Leadership Team for key strategic communications to engage the wider Visa population on relevant business priorities and key milestones, and is accountable for all internal communication for the Regional President of Visa Asia Pacific.
Key Responsibilities:
- Drive the direction and execution of the internal communication strategy and plan for Asia Pacific, aligning with global communication goals to energise Visa’s culture, drive business growth, and advance & protect Visa’s reputation. And applying best practice internal communication principles.
Invigorate executive internal communication
- Provide strategic counsel and tactical support to the Regional President to generate enthusiasm and engage employees on regional strategic priorities. This includes driving the agenda planning and content development of quarterly Asia Pacific Town Hall meetings (in collaboration with relevant functional comms leads), as well as preparing decks, emails, and internal social networking content related to business, purpose, people, and culture.
- Develop annual plan for Regional President across internal communication channels.
- Write talking points, speeches, slides, and other executive and division materials.
- Develop and implement metrics and measurement processes into Executive communications to demonstrate impact, effectiveness and drive ongoing improvement.
- Provide strategic counsel and support to the Head of People on change programs.
Modernise internal communication
- Establish Communication as a strategic and commercial function that is a trusted, strategic counsel to the business stakeholders.
- Develop proactive and creative internal communication campaigns that inform, engage and inspire employees based on key business and culture themes.
- Lead the development and execution of the strategy and content development for Asia Pacific-wide dynamic digital communication channels which may include newsletters, Insite, digital signage and Engage (when introduced).
- Develop and implement best practice communication principles, including embedding robust analytics and measurement processes into communications strategies. Analyze and share relevant metrics to stakeholders to demonstrate impact, effectiveness and drive ongoing improvement.
- Ensure that communications are delivered in a way that is timely, accurate and on brand and aligned with the company purpose, strategy, and culture.
- Develop the regional strategy to drive adoption of and engagement with Visa’s new internal social networking tool.
- Partner with colleagues across the Communications organization, at global, regional and market levels, to ensure message alignment and to generate agenda and content ideas.
- Localise global internal communication campaigns and drive the development of regional internal campaigns that drive adoption and consistent delivery of key messaging and concept.
- Partner with colleagues across the Asia Pacific Communications organization to provide strategic counsel on effective internal communication tactics to boost understanding and engagement on business strategy and regional priorities, including for product, innovation, and B2B content.
- Equip market communication leads with the necessary support and materials to amplify and bolster awareness of global and regional internal communication campaigns within their markets.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business.
