Working Location: Metropolis Tower 1
Working Days: Monday to Friday
Salary: $4,500 - $5,500 per month
Contract Duration: 1 year
AWS: 1 month for every 12 months continuous service
Responsibilities:
As the Corporate Relations Adviser Digital and Social Media, the candidate must be proficient in different aspects of Digital Strategy & Content Marketing Planning. This includes the following:
- Own and implement the digital and social media strategy as part of the broader strategic communications strategy for Shell in Singapore, working effectively with internal stakeholders and external vendors.
- Deliver impactful communication on these channels to reflect Shell's aspirations, capabilities, and thought leadership, with objective of building preference with partners, customers, staff, media and other stakeholders in Singapore.
- Working with the CR business focals in the Shell Singapore CR team and other relevant global/regional Corporate Relations teams.
- Subject matter expert on digital and social media campaigns in Shell Singapore.
- Lead the development of an effective media buying and digital channel strategy for major campaigns throughout the year and evaluate Shell’s brand image and awareness on digital channels, ensuring ad placement relevancy with optimum yield.
- Lead the development of full year social media strategy and content marketing plan, seeing through the end-to-end delivery from planning to execution with the intent of increasing engagement while driving follower acquisition across Shell social media channels.
- With the help of specialist agencies, monitor online conversations and sentiment on social media. Support the Shell Singapore CR team to develop and publish effective communications to respond to or provide information to the public in the event of a crisis.
Requirements:
- Bachelor’s Degree/Diploma in Marketing or equivalent.
- At least 5 to 8 years of Marketing experience with strong knowledge in digital and social media such as LinkedIn, Facebook, etc.
- Must have run campaigns in social media successfully.
- Ability to build effective working relationships across various department, with various contractors on site. Strong stakeholder management.
- Strong verbal communication skills.
- Strong computer skills.
- Meticulous and detailed.
