As the Paid Media Lead, you are responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves creating a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines. You will work closely with Customer Activation & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.
You have strong brand- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.
Key responsibilities
- You develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
- Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
- Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
- Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
- Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.
