MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.
What We Offer:
- You will be entitled to a competitive salary and attractive benefits, including:
- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
About the Job
We are seeking a dynamic and experienced Head of Insurance Marketing to lead our marketing initiatives within the insurance vertical.
The ideal candidate will be a strategic thinker with a proven track record in insurance marketing ideally with experience in online marketplaces for insurance and knowledge of a range of insurance verticals, capable of driving growth and building our brand presence and preference in the market.
Key Responsibilities:
- Own revenue target for insurance marketing across the region across key verticals of insurance.
- Strong business lens with ability to review and input into business plan, forecasted targets, understands key drivers such as seasonality and it’s impact on demand and revenue
- Develop and execute comprehensive regional marketing strategies to promote and drive acquisition of insurance products and services that are scalable and serve local market needs
- Position MoneyHeroGroup as the preferred destination to learn and purchase insurance policies
- Deep understanding of insurance customer segments, behavior and insurance purchase and lifecycle journey to develop marketing strategies that will drive incremental revenue across new and existing customers
- Lead and manage the insurance marketing team, fostering a culture of innovation and excellence
- Partner with marketing cross-functional teams across brand, content, paid media and lifecycle to execute impactful high quality marketing programs.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business objectives.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Oversee the creation of marketing content, campaigns, and promotional materials to engage and attract customers.
- Utilize data analytics to measure and optimize the performance of marketing campaigns.
- Build and maintain strong relationships with key stakeholders, providers and partners
- Manage the marketing budget effectively to ensure maximum return on investment.
- Stay up-to-date with industry developments and emerging marketing trends.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is preferred
- Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the insurance industry
- Strong understanding of insurance products, market dynamics, and regulatory environment
- Proven track record of developing and implementing successful marketing strategies
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing, including SEO, SEM, social media, and content marketing
- Ability to analyze complex data and translate insights into actionable strategies.
- Creative thinker with a results-driven mindset
- Insurance marketplace experience is a plus
