ArcadeXR is an arcade experience company that connects people with games. We’re building an arcade experience ecosystem that consists of physical arcade games, consumer and location-based VR games and experiences, and other exciting arcade-based titles that connect, engage, and delight players across physical and virtual worlds.
We have launched our consumer VR title, Arcade Legend on Quest, and an innovative new digital arcade concept Arcade.Online | Play Real Arcade Games Online .
A creative space with software, art, electronics, and mechanical devices all being developed side-by-side, our studio is a hive of activity that rewards curiosity and appeals to the inventive.
Key Responsibilities:
Strategic Planning and Execution:
- Develop and implement comprehensive marketing strategies that align with the company's business goals.
- Oversee the creation and execution of marketing plans, campaigns, and budgets.
- Monitor and analyze market trends, competitor activities, and customer preferences to adjust marketing strategies as needed.
Team Leadership and Development:
- Lead, mentor, and inspire the marketing team, fostering a collaborative and high-performance culture.
- Set clear objectives, provide regular feedback, and conduct performance evaluations.
Brand Management:
- Ensure consistent and cohesive branding across all marketing channels and materials.
- Enhance brand awareness and market positioning through innovative marketing practices.
Digital Marketing:
- Drive the company’s digital marketing efforts, including SEO/SEM, social media, email marketing, and online advertising.
- Utilize data analytics to measure and optimize digital marketing performance.
Content and Creative Oversight:
- Oversee the development of engaging and impactful content for various marketing channels.
- Ensure high standards of creativity and quality in all marketing materials and campaigns.
Customer Insights and Experience:
- Utilize customer insights and feedback to refine marketing strategies and improve the customer journey.
- Collaborate with sales and product teams to enhance customer acquisition and retention strategies.
Partnerships and Public Relations:
- Build and maintain relationships with key industry partners, media contacts, and influencers.
- Oversee public relations efforts to enhance the company’s public image and manage crisis communications.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of marketing experience, with at least 5 years in a senior leadership role.
- Experience in the traditional arcade games industry and/or online gaming
- Proven track record of successful marketing campaigns and brand management.
- Strong knowledge of digital marketing tools, techniques, and best practices.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and creatively to solve complex business challenges.
- Proficiency in marketing analytics and data-driven decision making.
