At One World International School, our mission is to develop inquiring, compassionate, reflective lifelong learners who respect all cultures and care for our world. Our vision is that we aspire to be leaders in providing world-class quality and affordable education to all students with an emphasis on values, collaboration, creativity and service to others.
OWIS is looking at appointing a Social Media Executive of the following job responsibilities:
- Thinker
- Manages and grows the school’s social media channels to increase brand awareness
- Understands the target audience (i.e. prospective parents) to develop engaging and relevant social media content
- Works closely with teachers and parents to create content (e.g. success stories, parent testimonials, etc.) that promotes the school to prospective parents
- Tracks and monitors user engagement and feedback for each social media post (e.g. likes, comments, reactions, etc.)
- Analyses the user engagement data to determine the effectiveness of the social media channels and types of content, and makes improvement to the content and delivery based on the results
- Interacts with audiences and replies to queries and comments on the social media posts in a professional manner
- Works closely with the other departments and coordinates social media messages (e.g. creates posts for Open House together with Admission team, etc.)
- Assists the wider marketing team in the development of online campaigns such as e-mailers, clientele engagements, social media announcements and e-marketing campaigns
- Stays abreast of social media trends and competitors’ social media activities
- Comfortable working on Social Media tools like hoot suite, simplify 360 et al
Minimum Qualifications/Experience
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Experience as a social media executive at a similar company.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Appreciation for novel insights and ideas.
- Willingness to work occasional overtime to accommodate various time zones.
Working Location: Nanyang Campus (Jurong West)
