Responsibilities:
Loyalty partnerships and integrated communications
- Responsible for driving loyalty partnerships, developing and implementing compelling digital marketing and engagement strategies for both internal and external stakeholders
- Develop in-depth understanding of the Suntec+ loyalty programme. Through the analytics and study of data to:
- Drive and scale impactful actionable insights to improve business performance;
- Support in the planning and managing of corporate communications mainly to support communications with internal stakeholders, including ESG and CSR initiatives.
- Develop customer strategies to optimise retention, engagement, spend and active rates.
- Collaborate and maintain good relationship with existing partners. Actively source for new potential strategic partners to grow the loyalty partnership eco-system for win-win outcomes.
- Support the team’s digital marketing strategies, objectives and develop campaign initiatives that help achieve them on platforms including social media, Suntec+ mobile app and any other third-party platforms that the projects might embark on. Planning and reviewing of social media content will be required.
- Drive effective engagement with members via communication channels such as eDM, website, in-app notification and other digital touchpoints, exclusive members events, gamification, and new initiative
- Track and monitor key performance metrics for reporting to management.
Corporate Communications (Internal):
Internal engagement:
- Support in establishing platforms for local and regional employee engagement, including ESG and or CSR initiatives, webinars and any other related projects.
- Source and create content for internal channels (e-letters, employee communication sessions) across regions, that authentically showcases our brand DNA, culture and people for employee engagement.
Requirements:
- At least 2 years’ experience in Marketing / Digital Communications in the retail / hospitality / tourism industry, with a passion for data and communications
- Experience in driving partnerships or demonstrated success in customer relationship management from acquisition, conversion to retention.
- Good understanding of the integrated digital marketing/ loyalty and CRM technology to build meaningful comms and journeys for consumers that are data driven
- Meticulous, with excellent analytical and writing skills.
- Independent and pro-active individual with ability to manage multiple stakeholders, cross-collaborate and multi-task.Knowledge in MS Office (Excel and Powerpoint), Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) is a plus.
- Knowledge of various aspects of digital marketing, including SEO, social media marketing, email marketing, marketing automation is a plus.
