A Digital Marketing Manager at Weston Robot Singapore would typically be responsible for a wide range of tasks aimed at promoting the company's products and services in the digital realm. Here's an elaborated job scope for this role:
Job Scope for Digital Marketing Manager at Weston Robot Singapore
1. Strategic Planning and Execution
- Develop and Implement Digital Marketing Strategies: Create comprehensive digital marketing plans to enhance brand awareness, generate leads, and drive sales.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
2. Content Management
- Content Creation and Management: Oversee the creation of engaging and relevant content for the company's website, blog, social media, email campaigns, and other digital platforms.
- SEO and SEM: Optimize content for search engines (SEO) and manage search engine marketing (SEM) campaigns to improve visibility and ranking.
3. Social Media Management
- Social Media Strategy: Develop and execute social media strategies to increase the company’s online presence and engagement.
- Community Management: Monitor, respond to, and engage with followers on various social media platforms to build a loyal online community.
4. Advertising and Campaigns
- Digital Advertising: Plan and manage online advertising campaigns on platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
- Campaign Performance Analysis: Track, analyze, and report on the performance of digital marketing campaigns, and adjust strategies as necessary to meet objectives.
5. Email Marketing
- Email Campaigns: Design and implement email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns.
- List Management: Manage and grow the email subscriber list, ensuring compliance with data protection regulations.
6. Analytics and Reporting
- Performance Metrics: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, engagement levels, and return on investment (ROI).
- Data-Driven Decisions: Use analytics tools to gain insights and make data-driven decisions to improve marketing efforts.
7. Collaboration and Coordination
- Cross-Functional Collaboration: Work closely with sales, product development, and customer service teams to ensure marketing efforts align with overall business objectives.
- Agency and Vendor Management: Manage relationships with external agencies, freelancers, and vendors involved in digital marketing projects.
8. Budget Management
- Budget Planning: Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
9. Innovation and Trends
- Stay Updated: Keep up-to-date with the latest digital marketing trends, tools, and technologies to ensure the company stays ahead in the digital space.
- Experimentation: Test new marketing channels, tools, and tactics to continually improve and innovate marketing strategies.
