About the Role
The Group Corporate Communications Manager plays a critical role in shaping the public image and reputation of our group. This position oversees all aspects of Public Relations, including internal and external communications, as well as Social Media Marketing. If you’re passionate about strategic communication, brand management, and stakeholder engagement, this opportunity is for you!
Key Responsibilities
Developing Communication Strategies
- Create comprehensive communication strategies aligned with the Group’s goals and objectives
- Define key messaging and positioning to effectively convey the Group’s brand identity
- Media Relations
- Build and maintain relationships with key industry journalists, influencers, and media outlets
- Handle media inquiries, media test drives, and serve as the primary point of contact for media-related matters
Crisis Communication
- Develop crisis communication plans and protocols to address potential issues that may affect the group’s reputation
- Act swiftly and effectively to manage and mitigate communication crises
Content Creation
- Generate compelling and relevant content, including press releases, articles, advertorials, and social media
- Ensure that all content aligns with the Group’s messaging and branding guidelines
Public Relations Campaigns
- Plan and execute public relations campaigns and initiatives to promote the group’s products, services, and achievements
- Measure and report on the effectiveness of public relations campaigns
Brand, Event and Budget Management
- Safeguard and enhance the reputation and image of the Group
- Organize and manage press conferences, product launches, driving experiences, and other related events
- Develop and manage the communication department’s budget effectively
Market Research and Analysis
- Stay up to date with industry trends, competitor activities, and market developments
- Use market research to inform communication strategies and identify opportunities
- Stakeholder Engagement
- Engage with key stakeholders, including customers, partners, government agencies, and industry associations
- Build and maintain positive relationships to support the Group’s objectives
- Team Leadership
- Manage and lead a team of communication professionals, including mentoring and coordinating efforts among public relations interns, content creators, and social media managers employed through our contracted agency
- Measurement and Reporting
- Provide regular reports and analysis of communication activities to senior management
- Compliance and Ethics
- Ensure that all communication activities adhere to legal and ethical standards
Requirements
- Degree in Mass Communications or Journalism (or equivalent) with related experience
- Minimum 6 years of experience in automotive journalism in Singapore
- Experience in digital and social media marketing, leading Public Relations, or event agencies
- Team management experience is preferred
- Good knowledge of the automotive industry
- Responsible, performance-oriented problem solver
- Excellent writing skills and social competence
- Fluent in English with excellent communication and organizational skills
HOW TO APPLY:
Interested applicants, kindly send your resume in MS WORD format to ref24#trustrecruit.com.sg or please click on “Apply Now”.
We regret only shortlisted candidates will be notified.
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EA License No: 19C9950
EA Personnel: Teah Yan Lin (Rolland)
EA Personnel Reg No: R23115528
