The Business Analyst specializes in analyzing market trends and consumer behavior to enhance product procurement strategies and drive sales department performance.
The role is required to leverage data to forecast demand, optimize inventory levels, and improve product offerings, while also evaluating sales tactics and customer engagement to boost revenue growth.
Job Scope
1. Data Management and Analysis
- Cleanse and process big data
- Automate data analysis processes
- Identify market trends and forecast
2. Dashboard Creation and Maintenance
- Develop and maintain various dashboards (sales, customer, product, internal operational)
3. Reporting and Decision Support
- Analyze data and compile finding
- Present recommendations to Head of Product
4. Market Research
- Stay abreast of market demands and trends
- Utilize insights for business strategy
5. Project and Initiative Management
- Propose and monitor new initiatives
- Track current project progress
6. Perform any other ad-hoc duties as assigned
Pre-Requisites
- Degree/Diploma in Business Analytics or related discipline
- At least 3 years’ experience in handling big data analysis
- Familiar with data analysis tools - Excel/Power BI/SQL/Tableau/etc.
- Strong analytical skills with ability to collect, organize, analyze data with great accuracy
- Strong communications skills to present and articulate complex information
- Ability to analyze information on market trends and industry development and interpret future potential demands
- Establish and manage budget plans and monitor budget outcomes
- Create marketing strategies and plans
- Evaluate media effectiveness
- Able to work in fast-paced, dynamic, and digitally centric environment
- Excellent written and spoken English
- Digitally-savvy
- Strong business acumen
- High level of initiative
- Capacity to work under high pressure
- Collaborative and highly adaptable team leader
