Overall Role Purpose:
- To lead as country's Commercial-Marketing Strategist
- Support country revenue, drive customer loyalty and uplift brand value through strategic marketing initiatives
- Activate and Curate a portfolio of Global and Local Sponsorships
- To shape the direction of digital as a marketing channel for the country
Job Responsibilities:
- Commercial Marketing StrategistRevenue Generation: Develop marketing activities/campaigns aligned with Commercial Priorities and drive Marketing Performance through digital as a channel, integrated marketing, lead generation and retail programs with meaningful KPIs
CRM: Drive customer affinity through initiatives around SME engagement, thought leadership and content creation
Giveaway Management: source and distribute creative customer giveaways for salespeople including managing compliance approvals
Formulate effective campaigns supporting the salesforce in order to achieve targeted return of investments from the implementation of these strategies
- Digital Marketing LeadershipPerformance Marketing: Drive digital efforts across the marketing funnel to improve awareness, consideration and purchase decisions. Hands-on management and optimization of both paid and owned media channels such as search, display, content and social to maximise sales leads.
Campaigns: Create campaigns on Marketo, increase open rates and ROIs of "push" communications to customers. Develop alternative channels to reach customers
Data Analytics: Leverage on data to drive meaningful insights and business outcomes
Website and content hub: Define, plan and execute content strategy driving brand reach, sales leads
Collaborate with Sales, Operations and IT to drive the marketing of our products and services and increase DHL’s market presence
- Global & Local Sponsorship ManagementPossess strong events and project management skills to manage Global Sponsorship activations and local events
Ability to curate unique local partnerships in country to drive brand awareness and engagement
Organize and suggest new/ creative tactics to enhance partnerships’ successes
Organize local events to promote customer engagement
Manage compliance approvals for customer events
- Marketing Efficiency DriverBrand Custodian: Ensure brand uniformity across all touchpoints (e.g. social media and stores branding)
Budget Management: Manage AP&P budget to ensure maximum ROI
Trends and Adoption: Stay abreast of latest trends and best practices in Marketing and influence early adoption
- Develop a high-performance culture within the marketing team
- Maintain high level of motivation within the team members
- Develop IKOs/KPIs with team members and monitor individual performance.
- Manage the allocation of appropriate resources and commitment of staff to the achievement of Global, Regional and Country objectives and targets.
- Conduct performance appraisals
- Continuously assess skills and competencies of the team against market trends and ensure they stay abreast
Job Requirements:
- Bachelor degree; preferably masters/ graduate degree in a business-related area
- Minimum 7 years of experience in a marketing leadership role
- Have experience in B2B marketing in a logistics, IT or Financial services setup
- Academic pursuits in digital marketing (SEM, SEO, Social Media Marketing, Analytics etc.)
- Demonstrated ability to develop strategy and business plans for all aspects of marketing
- Practical experience in the field of digital performance marketing including but not limited to PPC, SEO, Social and affiliate marketing
- Experience in content marketing, sponsorships and brand management
- Experience in advertising, media planning and other aspects of communications
- Experience leading and managing teams/stakeholders spread across different geographic locations
- Proven track record of project management experience.
- Excellent knowledge of MS Office suite - especially PowerPoint
- Basic knowledge of design tools like Photoshop, Illustrator, InDesign is an added advantage
