Job Description
- Responsible for developing marketing strategy, channel strategy, content strategy, conversion planning and content and content and campaign ideation for the relevant programme area
- Work closely with the Sales team in optimising and evolving the brands marketing communications and presence on digital platforms
- Devising strategies to drive online traffic to the company website
- Managing online brand and product campaigns to raise brand awareness
- Improving the usability and design of the company website
- Developing and managing digital marketing campaigns and overseeing the social media strategy for the company
- Utilise online analytics tools to track campaigns and measure performance
- Acquire insight in online marketing trends and keep strategies up-to-date
Job Requirements
- Min Diploma in multimedia technology
- Min 3 years’ experience in ecommerce, familiar with social media platforms
- Excellent understanding of digital Marketing concepts and best practices
- Analytical mindset and critical thinking, excellent communication and interpersonal skills
- Well verse in Adobe and Macromedia is an advantage
