The Edge Media Group is a news media company in Singapore, dedicated to providing insightful and comprehensive information in the Banking & Financial and Real Estate sectors. We are seeking a talented and experienced Marketing Executive to join our dynamic team and play a key role in promoting our two prominent brands - The Edge Singapore and EdgeProp Singapore.
As a Marketing Executive, you will be an integral part of our marketing team, responsible for strategizing and executing marketing campaigns and events for our diverse portfolios. This role offers a unique opportunity to work in two distinct sectors, allowing you to broaden your skillset and expertise.
To find out more about us. Please visit TheEdgeSingapore.com and EdgeProp.Sg.
Key Responsibilities
Strategy and Planning Development:
- Assist the Team in developing and executing the overall marketing strategy
- Understand The Edge Singapore and EdgeProp Singapore audience profiles and user journey to suggest innovative channels and ideas to grow our brands
- Ideate and manage execute thematic campaigns for both brands
- Crafting engaging content for social media platforms
- Undertake ad-hoc duties and projects as assigned
Event Management:
- Work closely with key stakeholders, including the corporate sales team, event partners, digital marketing team, and external vendors, to conceptualize, plan, and lead event execution.
- Coordinate with the in-house designer to create event-related materials.
- Oversee on-site event operations.
- Monitor event performance and fulfill the KPIs set, such as event attendance.
A successful Marketing and Events Executive looks like:
An ideal individual will be able to bring a structured and organised approach to the table,
communicate and collaborate effectively with internal and external stakeholders to drive results,
and thrive under pressure to hit tight deadlines and high expectations. One also needs to be detail-oriented and be able to visualize and find solutions for future setbacks faced during a project or campaign.
Job Requirements:
- Minimum of 2 years of experience in a relevant field.
- Strong interpersonal and communication skills.
- Proficiency in Mandarin is a plus.
- A high level of independence and initiative.
- Willingness to support events on weekends when necessary.
- Basic Adobe Photoshop and Illustrator skills will be advantageous.
- Ability to thrive in a fast-paced and high-pressure environment.
