Job Responsibilities:
Developing Communication Strategies
- Create comprehensive communication strategies aligned with the Group’s goals and objectives
- Define key messaging and positioning to effectively convey the Group’s brand identity Media Relations
- Build and maintain relationships with key industry journalists, influencers, and media outlets
- Handle media inquiries, media test drives, and serve as the primary point of contact for media-related matters
Crisis Communication
- Develop crisis communication plans and protocols to address potential issues that may affect the group’s reputation
- Act swiftly and effectively to manage and mitigate communication crises
Content Creation
- Generate compelling and relevant content, including press releases, articles, advertorials, and social media
- Ensure that all content aligns with the Group’s messaging and branding guidelines
Public Relations Campaigns
- Plan and execute public relations campaigns and initiatives to promote the group’s products, services, and achievements
- Measure and report on the effectiveness of public relations campaigns
Brand, Event and Budget Management
- Safeguard and enhance the reputation and image of the Group
- Organize and manage press conferences, product launches, driving experiences, and other related events
- Develop and manage the communication department’s budget effectively
Market Research and Analysis
- Stay up to date with industry trends, competitor activities, and market developments
- Use market research to inform communication strategies and identify opportunities
- Stakeholder Engagement
- Engage with key stakeholders, including customers, partners, government agencies, and industry associations
- Build and maintain positive relationships to support the Group’s objectives
Team Leadership
- Manage and lead a team of communication professionals, including mentoring and coordinating efforts among public relations interns, content creators, and social media managers employed through our contracted agency
Measurement and Reporting
- Provide regular reports and analysis of communication activities to senior management
Compliance and Ethics
- Ensure that all communication activities adhere to legal and ethical standards
Job Requirements:
- Degree in Mass Communications or Journalism (or equivalent) with related experience
- Minimum 6 years of experience in automotive journalism in Singapore
- Experience in digital and social media marketing, leading Public Relations, or event agencies
- Team management experience is preferred
- Good knowledge of the automotive industry
- Responsible, performance-oriented problem solver
- Excellent writing skills and social competence
- Fluent in English with excellent communication and organizational skills
HOW TO APPLY:
Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.
We regret only shortlisted candidates will be notified.
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Trust Recruit Pte Ltd
EA License No: 19C9950
EA Personnel: Lee Jun Siong (Johnson)
EA Personnel Reg No: R24120242
