We are seeking an experienced marketing and communications professional who is motivated, organised and has previous knowledge in delivering marketing and communications initiatives at a regional level. This role has scope to grow and will have an emphasis on raising internal understanding of best practice, developing marketing plans and campaigns, and being responsible for the marketing of key sectors and regions.
This is both a strategic and hands-on role – you will need to understand and articulate propositions before developing and executing a pipeline of marketing and communications activities to raise brand and profile, whilst achieving ROI. This role requires an ability to see the bigger picture along with a commitment to high quality, consistent delivery and a determination to always deliver to deadlines.
The role will be based in Singapore, and report to the Head of Business Generation Asia, as well as working as part of the broader Asia Pacific Marketing and Communications function.
Responsibilities will include:
Developing the Asia Marketing and Communications plan and budget, in line with strategic business plan priorities.
Support the identification of key market trends, and support the translation of these into market reports, campaigns and initiatives that enable us to engage the market
Develop strategic marketing campaign plans and execute multiple activities over an extended period to drive growth, market presence and profile. Activities may include internal and external communications, events, webinars, thought leadership, digital media, public relations and reports. Measure and report on ROI.
Stakeholder engagement with senior internal and external stakeholders locally, regionally and globally to shape and execute marketing activities in line with business priorities.
Develop and own the Asia marketing communications calendar, providing the business with visibility of upcoming initiatives
Own the planning, coordination and execution of Turner & Townsend publications in Asia, (including but not limited to; design, content, copywriting, imagery, quotations, proof reading and approvals, printing and distribution).
Support publication content generation and production processes including the liaison with Senior Management, to formulate case studies and success stories.
Monitor market conferences, sponsorships and events with support, identifying strategically important partnerships or opportunities to raise profile.
Raise market profile via regional media by maintaining excellent relationships with local, regional, and international journalists, responding to media enquiries appropriately and increasing external coverage in target publications
Drive social and digital media engagement through training and developing topical content. Regularly report on engagement and impact
Provide input and local specific content to Regional and Global Business Generations publications, as required.
Be the custodian of brand guidelines and tools in Asia.
