Job Responsibilties
- Master the realm of digital marketing, including end-to-end execution of digital campaigns, social media planning and content creation, copywriting, campaign tracking, and comprehensive reviews.
- Plan, allocate and optimize usage of digital marketing advertising budget across various channels to drive traffic, leads, and conversions.
- Create independently and work with internal marketing team to create creative and appealing assets for digital campaigns, including ad creatives, social media graphics and video, and website visuals.
- Work with media and influencers on collaborations and campaigns.
- Develop and implement on-page and off-page SEO strategies to increase website visibility and organic traffic.
- Provide regular reporting on SEO performance and suggest recommendations for improvement.
- Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns, writing press releases, and skilfully interacting with the media and organizing media events.
- Keep ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.
- Monitor and analyse key performance indicators (KPIs) across digital marketing channels to track the effectiveness of campaigns and initiatives.
- Identify areas for improvement and provide actionable recommendations for optimization.
- Embrace additional duties reasonably assigned by management, showcasing your adaptability and commitment to excellence.
Job Requirements
- Minimum 5 years of experience in digital marketing with hands-on exposure in SEO, social media activities, SEM is a plus.
- Past employment at F&B or retail business would be preferred. Candidates with agency experience are welcome to apply.
- Hands-on experience with Google Ads, Social Media platforms Ads and SEO/SEM tools.
- Hands-on experience with WordPress and other content management systems is a plus.
- Knowledge of photography and videography creation skills is a plus.
- Knowledge of graphic design software such as Adobe Photoshop, Canva or CapCut is a plus.
