NBCUniversal's Audience Insights & Analytics department in APAC powers the Global Networks, Direct-to-Consumer, and TV Distribution (TVD) content licensing businesses with insights and strategic analysis. As an Analyst, you'll be responsible for tracking content performance, preparing cross-platform reports, gathering market-based intelligence and commercial support, contributing directly to our success in the region.
KEY RESPONSIBILITES
- Cross-Platform Insights: Dive deep into audience data across linear and digital platforms throughout APAC, leveraging software like iTVR, Fusion, and Arianna to uncover insights.
- Market Intelligence: Gather research and intelligence on the competitive landscape and programming trends in designated markets, providing valuable strategic guidance.
- Data Management: Ensure incoming third-party data is free of inconsistencies, is organized and streamlined and structured in the most efficient way possible
- Data Interpretation: Use the power of data to interpret audience behaviors, derive strategic insights, and ideate on potential strategies.
- Compelling Storytelling: Craft engaging, data-driven sales collateral and presentations that support both TVD and Networks, captivating internal and external stakeholders alike.
- Process Optimization: Drive innovation by automating and simplifying our internal report generation process to maximize efficiency.
