Planning:
- Assist the line manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for full funnel campaigns
- Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
- Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
- Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.
Buying:
- Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS
- Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
- Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
- Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
- Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
- Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.
