Job Qualifications:
- A Bachelor’s Degree or equivalent experience/ Diploma in Marketing is an advantage.
- Extensive knowledge of the company’s preferred software.
- Minimum 1 year experience and/or fresh graduate
- Ability to collaborate with others to solve problems.
- Flexible and willing to learn more about marketing
- Proven working experience in SEO/SEM, Social Media, Marketing and Advertising
Job Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate
