About Merkle
Merkle is an award-winning, data-driven digital consulting firm that has been around for 12 years and helps brands maximize their digital marketing investments across the entire customer journey right from awareness to conversion to loyalty. Within the digital realm, our areas of expertise span across digital transformation strategy, programmatic advertising, content marketing, search engine optimisation, social media marketing, user experience & interface, marketing automation & loyalty, analytics & cloud, and digital command centers.
We were acquired in early 2019 by Merkle, the world’s largest Analytics, Performance, and CRM digital agency. Merkle was acquired by Dentsu (previously Dentsu Aegis Network) in 2016, and as such, Happy Marketer is a part of Dentsu.
Across APAC, we have advised and helped brands across industries such as banking, insurance, telecommunications, technology, government, travel & hospitality, airlines, education, food & beverage, retail, luxury. We are the only digital firm in the region with Google Partnerships across Analytics, Google Ads, Programmatic Media, Cloud & Training and likewise, we are certified partners of Adobe, Salesforce, Oracle, Marketo, and Hubspot. As certified, experienced, digital practitioners, Happy Marketer strives to partner with our clients to help advise, train and implement impactful digital solutions that solve real business problems to help them grow profitably.
Merkle was recently identified to be the only Google Partner across Asia to be certified across Google Ads, Google Programmatic Media, Google Marketing Platform (Google Analytics, Firebase, etc) and Google Cloud.
Responsibilities
- Build effective client relationships and acts as day-to-day client partner; working with them to achieve their marketing objectives and works to nurture and grow the relationship
- Owns projects from initial scoping and brief through to execution with support from the senior account team
- Is a committed, responsible and confident leader of projects, who can work both independently and as part of the wider team
- Has an overall understanding of digital marketing and is able to grasp how each facet of marketing drives business impact
- Brief delivery teams and third parties to ensure all parties are fully equipped with the required information and expectations are fully met
- Help client and internal stakeholder prioritise projects based on context
- Manage and streamline process with client and internal teams for more effective account management
- Helps to manage client finance process (PO filing, invoicing, remittances) and supplier finance tasks
- Manages resource usage and suggests opportunities to improve margin, resulting in accurate and timely billings
- Attends weekly client meetings and actions client requests and briefs in a timely manner
- Owns day-to-day client communication, including contact reports.
- Always provides the standard of service to the client that meets and exceeds client expectations
Experience / Knowledge Required
- Excellent interpersonal and presentation skills and the ability to confidently communicate with clients
- Champions a problem solving mindset and be solutions-oriented
- Highly enthusiastic, self-motivated, meticulous and detail orientated
- A confident and safe-pair of hands for both the agency and clients
- Strong time management skills with an ability to prioritise
- Up-to-date on relevant marketing trends and innovations
- Works well individually and as a team player
- Experience of working on a fast-paced account across multiple projects and managing multiple stakeholders
- Detail-oriented individual
- Strong oral/written communication and negotiating skills
- 3-5 years of working experience preferably within a B2B agency and/or technology company
