Reporting to the Senior Marketing Manager, the Assistant Brand Manager plans and executes the Marketing calendar of activities to ensure smooth and timely execution of all campaigns, product launches, and projects for both agency brands and Pokka brands for international markets.
What You will be doing:
-Agency Brands
- Co-develop all sales strategies and Below the Line (BTL) activities with brand owners for the assigned brands to achieve the monthly sales targets
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
- Plan brand campaigns, consumer and trade promotions for the assigned brands
- Perform post-evaluation of the planned activities and provide insights and learnings for future activities
- Prepare and analyze sales reports to monitor sales performance and identify gaps and opportunities to grow the assigned brands
- Manage Profit & Loss (P&L) and Advertising & Promotions (A&P) budget for trade activities and review the figures on a monthly basis
- Responsible for the operational aspects of the assigned brands
- Monitor competitors' activities and current market trends
- Lead external and internal business reviews independently
- Manage and negotiate with both external and internal stakeholders to drive continuous growth for the brands
- Brief external agencies on the marketing collaterals required, while adhering to the brand's guidelines
-International Markets
- Develop a global brand story and brand assets for Pokka
- Be the key driver to lead brand strategies, campaigns, and activations for key markets and lead its implementation
- Develop a range of key visuals and toolkits, highlight best practices for consistent use globally
- Quarterly distributor engagement on brand training and activation updates
- Develop new products and oversee label changes to suit the market's requirements
- Determine the communication strategies and capitalize on strategic digital mediums to reach target consumers
- Key contact point for international team to manage market growth
- Any other ad-hoc duties and projects
What We are looking for:
- At least a Bachelor’s degree in Business Administration or its equivalent
- Minimum 5 years of relevant Brand or Marketing experience in the Fast-Moving Consumer Goods (FMCG) Industry
- Possess positive working attitude and effective communicator (verbal & written) with a capacity to take initiative
- Bold and creative mindset
- Able to work independently in a fast-paced environment
- Competent in Microsoft Applications
- Strong sense of business ownership, leadership, and responsibility
- Able to start work immediately or at a short notice would be favorable
We regret that only shortlisted candidates will be contacted.
