Job Description:
Position Overview: We are seeking a creative and results-driven Content Marketer to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing content marketing strategies that effectively communicate our brand’s message and drive engagement. This role requires a blend of creativity, strategic thinking, and analytical skills to create content that resonates with our target audience and achieves our business objectives.
Key Responsibilities:
Content Strategy Development:
- Develop and implement a comprehensive content marketing strategy aligned with the company’s goals and objectives.
- Identify key themes and topics relevant to our target audience and industry trends.
Content Creation and Management:
- Create high-quality, engaging content for various channels, including blog posts, articles, social media, email newsletters, and website copy.
- Manage the content calendar to ensure a consistent and timely flow of content.
- Collaborate with designers, videographers, and other team members to produce multimedia content.
Social Media Management:
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create and schedule posts, monitor social media channels, and engage with our online community.
Email Marketing:
- Design and implement email marketing campaigns to nurture leads and engage our audience.
- Craft compelling email content and optimize for open and click-through rates.
Audience Research and Engagement:
- Conduct research to understand our target audience’s needs, preferences, and behaviours.
- Engage with our audience through various platforms, gathering feedback and building relationships.
Collaboration and Communication:
- Work closely with the marketing, sales, and product teams to align content initiatives with business goals.
- Communicate content plans and results to stakeholders, ensuring alignment and support.
Qualifications:
- Bachelor’s degree in Marketing, Communications or a related field.
- Proven experience as a content marketer or similar role, preferably in the education sector.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in content management systems (CMS) and social media platforms.
- Knowledge of SEO best practices and analytics tools (e.g., Google Analytics).
- Creative thinking and the ability to generate innovative ideas.
- Excellent organisational and time-management skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
Why Join Us:
- Be part of a creative and supportive team in a growing educational institution.
- Opportunities for professional development and career growth.
- Competitive salary and benefits package.
- A collaborative work environment that values innovation and continuous improvement.
