- Designs business development strategy, product portfolio and go-to-market strategy for the assigned markets.
- Executes new product launches in selected export countries.
- Responsible for sales revenue and P&L for the assigned markets.
- Responsible for distributor selection and managing distributor relations.
- The role requires close interaction with the Customer Service/Supply Chain and Export team.
- Prepares Annual Operating Plan (AOP) for the assigned countries, factoring cost savings and financial targets.
- Strives to deliver sustainable sales growth and financial targets in the short and medium term and seeks opportunities to exceed the set sales target.
- Executes general pricing, promotional pricing and trade margins within guidelines and pricing bandwidth.
- Monitors trade spend and provides sales and volume forecasting on a monthly basis.
- Cross functional liaison to ensure all relevant functions are aware of our key success factors and issues in the export markets.
- Monitors and analyses market trends, consumer behavior and competitor activity to identify new opportunities in selected export countries.
- Liaises with markets and Legal Department re local legal requirements re pack design; wording and use of brand Trade Marks and logos to ensure legal compliance in Export markets.
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