Roles and Responsibilities:
- Market Analysis: Conduct thorough market research to identify trends, consumer preferences, and competitor strategies.
- Product Line Planning: develop merchandising strategies that align with Sunrise’s brand and business objectives.
- Assortment Management: Create and manage product assortments, ensuring a balanced and compelling range of footwear offerings.
- Sales Forecasting: Analyse sales data and market trends to forecast product demand and optimise inventory levels.
- Visual Merchandising: Develop and implement visual merchandising strategies to enhance product presentation in retail environments.
- Collaborate with the design team to ensure footwear aesthetics match the market trends
- Product Launches: Coordinate and support product launches, ensuring timely delivery and effective marketing support.
- Performance Analysis: Monitor product performance and provide actionable insights to improve future assortments and merchandising strategies.
- Consumer Engagement: Engage with sales teams and consumers to gather feedback and insights, helping to inform product development and marketing efforts.
Requirements:
- Education: Bachelor’s degree in Merchandising, Marketing, Business, or a related field.
- Experience: 5+ years of experience in merchandising, preferably within the footwear or fashion industry.
- Analytical Skills: Strong analytical skills with the ability to interpret sales data and market research to make informed decisions.
- Market Insight: Deep understanding of market trends, consumer behaviour, and competitor activity in the footwear industry.
- Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively.
- Collaboration: Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Attention to Detail: Strong attention to detail and a commitment to producing high-quality work.
- Creativity: Innovative mindset with the ability to develop creative merchandising solutions.
- Passion and a genuine interest in athletic footwear
