With 20-years of making ice cream gelato, Oishi has become a leading ice cream and gelato wholesale supplier in Singapore. Offering a diverse range of frozen desserts, Oishi is a reliable ice cream gelato supplier to many hotels, restaurants, cafes and clubs. From timeless vanilla to avant-garde matcha green tea, our offerings cater to all palates. What sets Oishi apart as the preferred ice cream supplier in Singapore is its unwavering commitment to quality. Each product is crafted using only the finest ingredientsdddd. This dedication to excellence has earned Oishi a reputation as a trustworthy and top-tier choice for ice cream wholesale in Singapore. Oishi’s efficient and extensive distribution network ensures prompt and reliable service to businesses of all sizes, making it an indispensable partner for countless establishments. Oishi’s competitive pricing further bolsters its appeal, demonstrating Oishi’s understanding of the market’s demands. For 20 years, Oishi has been synonymous with providing outstanding quality ice cream gelato with impeccable service, solidifying its position as the go-to ice cream supplier in Singapore.
Job Description: Brand Strategist (Retail Food)
Position Overview:
A Brand Strategist in the retail food sector is responsible for developing and implementing effective brand strategies to enhance the company's brand image, increase customer engagement, and drive sales growth. This role involves market research, competitive analysis, strategic planning, and cross-functional collaboration to ensure the brand's message is consistent and compelling across all channels.
Key Responsibilities:
- Brand Strategy Development:Develop and implement comprehensive brand strategies that align with the company's objectives and market trends.
Define brand positioning, values, and messaging to differentiate the brand in the competitive retail food market.
- Market Research and Analysis:Conduct market research to understand consumer behavior, market trends, and competitive landscape.
Analyze data to identify opportunities for brand growth and improvement.
- Campaign Planning and Execution:Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, print, and in-store promotions.
Collaborate with creative teams to develop compelling content that resonates with target audiences.
- Brand Management:Ensure brand consistency across all marketing and communication materials.
Monitor brand performance and make data-driven decisions to optimize strategies.
- Cross-Functional Collaboration:Work closely with sales, product development, and customer service teams to ensure brand strategies are aligned with overall business goals.
Partner with external agencies and vendors to enhance brand initiatives.
- Customer Engagement:Develop and implement strategies to increase customer engagement and loyalty.
Utilize customer feedback and insights to refine brand strategies and improve customer experience.
- Performance Tracking and Reporting:Track and analyze the performance of brand campaigns and initiatives.
Prepare regular reports to communicate progress and results to senior management.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Experience: Minimum of 5 years of experience in brand management or marketing, preferably in the retail food industry.
- Skills:Strong analytical and strategic thinking skills.
Excellent communication and interpersonal abilities.
Proficiency in marketing analytics and tools.
Creativity and innovation in developing brand strategies.
Ability to manage multiple projects and meet deadlines.
Preferred Attributes:
- Passion for the food industry and staying current with industry trends.
- Ability to think creatively and innovatively.
- Strong project management skills.
- Experience in digital marketing and social media strategies.
Working Conditions:
- Full-time position, primarily office-based with some travel required for market research and industry events.
- Collaborative and dynamic work environment.
Application Process:
Interested candidates should submit a resume and cover letter detailing their experience and qualifications for the role.
