Job Responsibilities
· Responsibility of overseeing the planning and implementation of Singapore’s social media and PR engagement strategy to foster brand love and awareness.
· Develop a focused social media strategy to shape the content calendar, emphasizing innovative content execution and integration of new features to expand company reach and engagement on Instagram, Tik Tok, and Meta.
· Oversee the publishing of content across social platforms, collaborating with Marketing and E-commerce teams for campaign synergy and maximising channel impact.
· Proactively and reactively engage with the audience on social media channels, maintaining the brand's tone of voice. Address customer service inquiries promptly and escalate issues when necessary.
· Develop campaign and content briefs, ensuring clear ideation and localization of PR angles and social assets to support company campaigns and brand partners.
· Cultivate and maintain relationships with media stakeholders, working alongside the PR agency to establish a robust communications network.
· Handle all media inquiries, pitch for coverage, and manage the dissemination of press kits.
· Develop company Squad strategies in alignment with the regional team, focusing on expanding Squad Members effectively.
· Manage and oversee PR & influencer events, especially the bi-annual activities, including venue
· sourcing, thematic styling, and RSVP management.
· Monitor channel performance with the help of performance tracking tools & agency support, preparing bi-weekly and monthly performance reports and analysis.
· Ensure timely execution of post-mortem reporting, providing comprehensive performance and analysis for key campaigns and PR events.
· Manage the allocated social media and PR budget, overseeing invoice processing, and following up on vendor payments.
Job requirements
· Demonstrated experience and interest in comms/marketing; agency, retail, and/or beauty industry preferred
· Prior experience working in a PR/Media/Social Marketing agency will be an added advantage.
· Experience in developing strategic, client-centric social / PR campaigns
· A university degree preferably in e-Commerce, Business Management or Marketing
· Knowledge in social media content creation – using CapCut, Canva and other Social editing tools is a plus
· Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fastpaced entrepreneurial environment.
· Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
· Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
· Outstanding problem solving, project management and analytical skills
· Attention to detail with excellent written communication skills and the ability to work with tight deadlines
· Excellent in Project & Time management
· Organic social metrics – engagement rate, follower growth, social share of voice
· Brand Health Score - Top-of-Mind awareness
· Efficient ROI while generating EMV
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates collecting, using and disclosing my personal data for the purposes set out in the Privacy Policy which is available at https://www.persolkelly.com.sg/policies. I also acknowledge that I have read, understood, and agree to the said Privacy Policy
Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume
We regret that only shortlisted candidates will be notified
Job Code: SHUL
Email Address: [email protected]
EA License: R1656128
Registration No: 01C4394
More jobs available HERE!
