JOB SCOPE
Background
Marina Bay Sands is the global benchmark for integrated resort development. We are committed to creating unforgettable memories for our guests and challenging the conventional thinking in the hospitality industry.
The sheer amount and variety of existing and new data collected in integrated resort industry is unprecedented. As this growth continues, so do the opportunities to capture the most value and meaningful insights from data and turn them into competitive advantages.
We are seeking an Associate Analyst / Analyst of Customer Analytics to join the Casino Analytics and Optimization team in Marina Bay Sands. The Customer Analytics team is a small yet highly autonomous group within the Casino Analytics and Optimization function. The team collaborates closely with the Sales, Marketing, IT, Digital, and Strategic Planning functions to apply advanced analytics to generate value-creating insights from big data. The ideal candidate is passionate about creating business impacts using data and industry experience. He/She has exceptional analytical skills and loves to solve problems with data. Strong communication and collaboration skills are required.
Job Responsibilities
The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.
Key areas of focus, include:
- Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively.
- Work with the casino sales team to optimize structure, communication, and coverage.
- Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements.
- Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities.
Analytics:
- Apply advanced analytics, modelling, and machine learning on patron behavior, CLV prediction and profitability analysis.
- Enhance our 360° view of our most valuable guests and create actionable segmentations of patrons across the entire Integrated Resort.
- Work closely with Sales and Marketing departments to:
1) Monitor the business and highlight trends and opportunities.
2) Translate modelling results and segmentations into business strategy via data/dashboards with impactful visualization.
3) Design data-driven personalized offers and A/B testing.
4) Evaluate the effectiveness of our marketing strategies.
- Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.
JOB REQUIREMENTS
- Degree in Business Analytics, Applied Mathematics, Statistics, or other analytical fields preferred.
- Marketing graduates with a flair for numbers and interest in customer and marketing analytics are welcome.
- 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred. Fresh grads are welcomed to apply for Associate Analyst.
- 2 - 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst.
- Experience building and implementing predictive models and machine learning will be an added advantage.
- Casino related experience is a bonus but not compulsory.
- Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required.
- Proficient in data visualization tools, such as Tableau preferred.
- Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner.
- Strong logical thinking, data analysis and problem-solving skills.
- Excellent communication and presentation skills.
- Passionate about data, customers, and building your career with Marina Bay Sands.
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
