As the Strategy Director, you will be responsible for leading the strategic vision and direction for our clients' advertising initiatives. You will work closely with the account and creative teams to develop comprehensive, data-driven strategies that align with the client's business objectives and deliver measurable impact.
Key Responsibilities:
Strategic Planning and Insights:
- Conduct in-depth market research and competitive analysis to identify opportunities and challenges for our clients.
- Leverage data and consumer insights to uncover meaningful insights that inform the strategic direction.
- Develop comprehensive marketing and communication strategies that are aligned with the client's overall business goals.
- Collaborate with the account team to translate client objectives into actionable strategic plans.
Campaign Development and Optimization:
- Work closely with the creative team to ensure that the strategic direction is effectively communicated through the campaign.
- Continuously monitor and analyze campaign performance, making data-driven recommendations for optimization.
- Provide strategic guidance and support to the broader account team to ensure the successful execution of the campaign.
- Present campaign performance and insights to clients in a clear and compelling manner.
Business Development:
- Proactively identify and pursue new business opportunities that align with the agency's capabilities and growth objectives.
- Develop and maintain relationships with key potential clients across APAC region.
- Co-lead the pitch and proposal process with the account and creative leadership.
- Contribute to the development and implementation of the agency's overall business development strategy.
Team Leadership and Mentorship:
- Provide strategic direction and guidance to the account and strategy team.
- Mentor and develop the skills of junior team members, helping them to grow and reach their full potential.
- Collaborate with cross-functional teams to foster a culture of strategic thinking and innovation.
Qualifications and Experience:
- 7+ years of experience in a strategic planning role within an advertising agency.
- Proven track record of developing and executing successful, data-driven marketing strategies for a diverse range of global clients.
- Prior experience in working with both FMCG and pharmaceutical clients is preferred.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Strong communication and presentation skills, with the ability to present complex ideas in a clear and compelling manner.
- Experience in managing a team of junior team members.
- Familiarity with creative advertising strategies and emerging trends in the industry.
- Bachelor’s degree in science, marketing, communications, or a related field is preferred.
