The incumbent has overall responsibility for the show’s performance, leading the team across all disciplines. He/She will be responsible for working and delivering event strategy, sales, content programming, budgets, and staff resourcing as directed by the Managing Director.
THE ROLE:
Brands
- Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the ongoing growth and sustainability of the event – writing a business plan for the event (updated annually).
- Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations.
- Ensure that the marketing strategy is aligned with the event’s commercial objectives.
- Provide a strategic event floor plan in conjunction with the Operations Manager – designed to meet the budget target and optimise the visitor's experience and ensure constant and consistent visitor stand traffic for exhibitors.
- Identify and implement (where possible) extra revenue streams and brand extension opportunities.
- Monitor and report competitor activity, taking actions where necessary.
- To get close to your market, understand its trends and develop your event around it.
General Management
- Day-to-day management of the event team.
- Set clear goals and objectives for all reporting staff.
- Set, monitor and evaluate performance targets (with the aid of CRM applications).
- Create, monitor and evaluate individual bonus plans for the show team.
- Complete annual and mid-term staff appraisals as necessary.
- Recruit and interview new staff where necessary.
- Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary).
- Motivate, coach and develop the team in all aspects of their roles, creating a transition map to expanded roles and promotion where appropriate.
- Interdepartmental: manage relationships with supporting departments, ensuring they are aligned with the event’s business objectives and commercial goals.
Sales
- Visit and canvas at competitor and industry events.
- Run and manage the rebook process and rebook team.
- Role-play the sales team regularly and share areas for enhanced sales performance and best practice.
- Manage the prospect database to ensure it is constantly updated and is fit for a purpose, falling in line with the company's CRM policy.
- Ensure a consistently high-quality delivery in all prospect, exhibitor and partner communication, ensuring the message is on point.
ABOUT YOU:
- Previous experience as an Event Director or Senior Event Manager.
- Experience managing large scale trade shows.
- Collaborative mindset and a team player are a must.
- Passionate, driven, energetic and enthusiastic.
- High personal standards and values.
- A track record of achievement and over-achievement.
